Relevance gets replies.Restraint getsthe inbox.
Two things decide whether cold email works: whether it reaches the inbox, and whether the reader cares. We engineer for both.
of the decision-makers in your total addressable market
hyper-personalized emails every month
emails per mailbox, so you land in the inbox
every sequence written for one decision-maker
Spread wide. Never pushed hard.
≤20 emails per mailbox
Low per-mailbox volume looks like a real person sending real email, because it is.
Every email unique
No repeated templates for filters to fingerprint. Each message is written from its own research.
Scale through spread, not blasts
100,000+ emails a month by spreading volume wisely, never by pushing any one mailbox harder.
Illustrative · each square is a mailbox sending 20 or fewer
Written like someone who did their homework.
Because someone did. Every email starts from research, not a template.
The homework a great rep would do
Email one is built on the company: its business model, region and where your offer fits. Follow-ups add new angles, including personal research when there's something worth saying.
Offers, not pitches
We lead with what that person wants to fix or achieve.
Psychology, not merge tags
Needs, goals, desires, challenges, fears, frustrations and pain points.
Stop living on a lucky few replies.
When you reach 70%+ of the decision-makers in your market instead of a small list, every buyer in your market hears an offer made for them.
of the decision-makers in your TAM.
Relevant, inbox-first outreach to your entire market.
Early access is limited so every market gets researched properly. Tell us who you sell to and we'll tell you if we're a fit.
Apply for early access